This six-frame storyboard presents a humorous take on the old “Should’ve gone to Specsavers” topic. It begins with the motorist loading groceries into the car at the shopping centre and sighing just as he sets off. A poor set of eyes on his part misses a red signal, and with a loud “SMASH!” graphic nearly collides with another vehicle. One begins to build tension while also incorporating comedy, albeit in a light manner. The flabbergasted response from the driver emphasises just how easily poor vision can result in unforeseen, unfortunate incidents. The advert concludes with the well-known Specsavers logo and tagline to reinforce their message about the importance of clear vision.