As part of the AFMAGROC marketing team, I helped develop and execute a three-month integrated campaign to boost sales of Peter Alexander’s Peter Rabbit Onesie Pyjamas. With a $250,000 budget, we combined transit advertising, pop-up stores, and TikTok marketing to increase product visibility and engagement. This campaign successfully raised sales from $25,000 to $90,000 and grew a new social media audience of over 40,000 followers, showcasing my skills in creative strategy, media planning, and brand promotion.
