This portfolio showcases my ability to generate original advertising concepts and develop them into finished creative executions across multiple media formats. It includes four campaign projects produced during my Creative Advertising course:
Cobs Sea Salt Popcorn (Print Ad)
A magazine/newspaper ad targeting middle-aged consumers, linking the product’s fresh salty flavour to the feeling of a seaside vacation. The concept contrasts daily routines with relaxing holiday imagery to position “simple saltiness” as satisfying and rewarding.
A magazine/newspaper ad targeting middle-aged consumers, linking the product’s fresh salty flavour to the feeling of a seaside vacation. The concept contrasts daily routines with relaxing holiday imagery to position “simple saltiness” as satisfying and rewarding.
Who Gives A Crap (WGAC) Toilet Paper (Print Ad)
A playful print concept highlighting the product’s convenience and 100% recycled materials. It appeals to young adults by showing instant delivery from phone to bathroom, with the headline “No longer waiting” emphasising speed and sustainability.
A playful print concept highlighting the product’s convenience and 100% recycled materials. It appeals to young adults by showing instant delivery from phone to bathroom, with the headline “No longer waiting” emphasising speed and sustainability.
Tile Mate (Radio Ad)
A 30-second radio spot aimed at parents of high school students. It contrasts chaotic mornings with calm ones, showing how Tile Mate can reduce stress by helping families quickly find lost items.
A 30-second radio spot aimed at parents of high school students. It contrasts chaotic mornings with calm ones, showing how Tile Mate can reduce stress by helping families quickly find lost items.
Night Network (Print Ad)
A cost-focused campaign encouraging adults to use Melbourne’s Night Network public transport to enjoy nightlife safely and affordably. The visual uses a seesaw balancing coins and a Melbourne map, paired with the tagline “A few coins for a night in Melbourne.”
A cost-focused campaign encouraging adults to use Melbourne’s Night Network public transport to enjoy nightlife safely and affordably. The visual uses a seesaw balancing coins and a Melbourne map, paired with the tagline “A few coins for a night in Melbourne.”
This project demonstrates my creative thinking, strategic targeting, and storytelling skills across different advertising formats and audiences.
